Beep beep! Helping steer a trusted transit brand into the future.
Regional Transit Service’s branding hadn’t been updated since 1969. And with the construction of a modern Transit Center downtown, it was time to reintroduce RTS with a completely refreshed brand that would feel right at home when incorporated into the building. Uniforms, buses, billboards, collateral and the website all adapted the new colors and logo - which along with a TV and radio campaign - created a sea of blue and green excitement across Rochester and the surrounding communities.
Updated Logo
Bus Design
Website
Billboard
Television / Online Video
Stationery
Collateral
