Awareness Campaign

How do you inform the community that a new state-of-the-art children’s hospital is almost ready to open? A larger-than-life storybook might do the trick. With the help of Sandy, the hospital’s lovable (and very huggable) mascot, we created a series of  billboards that “turned the page" each week, revealing more of the story. For five consecutive weeks, commuters drove on the edge of their seats, hoping to get a glimpse of the latest chapter.