Awareness Campaign

Become the region’s dominant healthcare brand. Expand the patient base. Demonstrate what it means to be one of the nation’s leading academic medical centers. The goals were lofty, but the solution was simple: let the people tell the story. Through an emotionally-charged integrated campaign, patients, families and those that cared for them told their inspirational stories on TV, in print and through digital. While the community shared through social and a custom landing page, the stories just kept coming.