Awareness Campaign

The YWCA provides key services and safe housing to hundreds of women and children in crisis. But most people thought that they were a gym – a women-only version of the YMCA. To help raise awareness and generate funding, we developed a campaign that turned around the prevailing misperceptions about the YWCA while turning support from the community way up. Campaign stats? 14% more in revenue, over 400 first-time donors, and 7x the amount of high-level donations than in previous years.